Metrics
Every short url provides a detailed analytics dashboard, offering insights into user engagement. Here’s a breakdown of the available metrics and how to interpret them.
Key Metrics
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Total Clicks
- Shows the total number of times your short URL has been clicked over the specified time period.
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Unique Clicks
- Indicates the number of unique users who have clicked the URL. This excludes repeated clicks from the same user.
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Clicks Over Time
- A bar chart displays total and unique clicks across selected dates, allowing you to monitor engagement patterns over time.
- The chart is customizable; use the dropdown to change the timeframe (e.g., last 7 days, last 30 days).
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Referral URLs
- Websites or sources that directed users to your short URL. This helps identify where your traffic is coming from.
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User Locations
- Geographic data, listing the countries from which users accessed the short URL.
- This information can help you understand the regional reach of your links.
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Browser Usage
- The Browser Usage chart shows which browsers users are using to access the URL.
- This data is categorized by browser type, such as Chrome, Safari, Firefox, etc., which is useful for ensuring compatibility across platforms.
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Device Usage
- This metric categorizes clicks by device type, showing the distribution between desktop and mobile users.
- Understanding device usage can help optimize content for different platforms.
Interpreting the Data
- Spike in Total Clicks: High engagement on certain dates could be due to marketing campaigns or social media shares.
- High Unique Clicks, Low Total Clicks: This suggests that most users clicked the link only once, which might indicate a single-use nature of the content or efficient information delivery.
- Dominant Browser or Device: If most users access the link via mobile or a specific browser, it’s beneficial to ensure content appears correctly on those devices.
- Referral Patterns: Frequent referrals from specific sites (like
docs.hyphen.ai
) indicate valuable sources of traffic and can guide future placement or promotion efforts.
Updated 8 days ago