Every short url provides a detailed analytics dashboard, offering insights into user engagement. Here’s a breakdown of the available metrics and how to interpret them.


Key Metrics

  1. Total Clicks

    • Shows the total number of times your short URL has been clicked over the specified time period.
  2. Unique Clicks

    • Indicates the number of unique users who have clicked the URL. This excludes repeated clicks from the same user.
  3. Clicks Over Time

    • A bar chart displays total and unique clicks across selected dates, allowing you to monitor engagement patterns over time.
    • The chart is customizable; use the dropdown to change the timeframe (e.g., last 7 days, last 30 days).
  4. Referral URLs

    • Websites or sources that directed users to your short URL. This helps identify where your traffic is coming from.
  5. User Locations

    • Geographic data, listing the countries from which users accessed the short URL.
    • This information can help you understand the regional reach of your links.
  6. Browser Usage

    • The Browser Usage chart shows which browsers users are using to access the URL.
    • This data is categorized by browser type, such as Chrome, Safari, Firefox, etc., which is useful for ensuring compatibility across platforms.
  7. Device Usage

    • This metric categorizes clicks by device type, showing the distribution between desktop and mobile users.
    • Understanding device usage can help optimize content for different platforms.

Interpreting the Data

  • Spike in Total Clicks: High engagement on certain dates could be due to marketing campaigns or social media shares.
  • High Unique Clicks, Low Total Clicks: This suggests that most users clicked the link only once, which might indicate a single-use nature of the content or efficient information delivery.
  • Dominant Browser or Device: If most users access the link via mobile or a specific browser, it’s beneficial to ensure content appears correctly on those devices.
  • Referral Patterns: Frequent referrals from specific sites (like docs.hyphen.ai) indicate valuable sources of traffic and can guide future placement or promotion efforts.